Our client is a leading medical diagnostics company present in Kenya, Ghana, Zambia, Tanzania & Uganda. Over the last 40+ years, the company has been touching millions of lives each year by providing actionable health insights to patients and doctors. They are seeking to fill the role of a CX & Digital Marketing Manager for their Kenya Operations, as per below:

 Key Responsibilities

• Drive the achievement of revenue and growth targets across digital channels and customer engagement initiatives.
• Develop and execute comprehensive digital marketing strategies across multiple platforms to enhance brand visibility, customer acquisition, and retention.
• Lead customer experience (CX) initiatives aimed at improving customer satisfaction, loyalty, advocacy, and overall customer lifetime value.
• Strengthen brand positioning and develop strategies that foster customer loyalty and long-term engagement.
• Evaluate, redesign, and optimize customer experience frameworks, processes, and service models to improve operational effectiveness and customer outcomes.
• Lead the planning, budgeting, execution, monitoring, and performance evaluation of marketing and customer engagement campaigns.
• Deliver seamless and engaging digital customer experiences across all customer touchpoints.
• Develop and implement community engagement and social media strategies to drive brand awareness, customer interaction, and audience growth.
• Ensure the quality, profitability, and long-term sustainability of customer relationships and key accounts.
• Design and implement omnichannel customer engagement strategies that deliver consistent messaging and experiences across digital and traditional channels.
• Lead the transformation and continuous improvement of customer support operations, systems, and service delivery models.
• Identify customer needs and implement innovative solutions that proactively address customer expectations and business objectives.
• Manage external agencies, consultants, and service providers responsible for marketing, customer experience, and customer engagement initiatives.
• Analyze customer behavior, consumption patterns, and performance data to generate actionable insights and inform strategic decision-making.
• Develop and execute customer growth initiatives, including retention, upselling, cross-selling, and customer value optimization programs.
• Monitor emerging market trends, customer preferences, and digital innovations to identify opportunities for continuous improvement and competitive advantage.

Requirements

• 7+ years of Experience in execution & management of a Digital Marketing & CX Role in a reputable firm & a Strong Business Acumen.
• Strong sense of ownership & accountability for every task undertaken
• Strong Team Leadership and Communication Skills
• Understanding of the Medical Diagnostics Business
• Bachelors Degree in Business, Marketing, or related field
• Agile, Resilient & Diligent Professional with proven track-record of performance.
• Candidates with experiences in healthcare space will have an added
  advantage 

What the role promises

• A Challenging & Rewarding Role; Strong Growth Prospective.
• Role Demands Local in-Country Travels, where required