About the Company

Our client is a growing interior solutions and fit-out company specializing in custom joinery, workshop fabrication (including board cutting and edging), and end-to-end project execution.

Operating for just over a year, the company is building a strong reputation for delivering practical, design-driven solutions across residential and commercial projects. The business offers a dynamic, hands-on environment with opportunities to grow into a leadership role as the company expands.

Job Summary

The Sales & Marketing Lead is responsible for driving revenue growth, supporting cash flow, and strengthening the company's market presence. The role focuses on generating leads, converting them into paying clients, and ensuring a high-quality customer experience that enhances brand perception.

This is a hands-on role combining business development, sales leadership, and marketing execution. The role also supervises Showroom Sales Executives, ensuring consistent sales performance, effective lead conversion, and excellent client engagement.

Close collaboration with the Operations Manager is critical to ensure alignment between sales commitments and project delivery.

Key Responsibilities

Revenue Generation & Business Development

Drive revenue generation by identifying and converting new business opportunities
Ensure consistent cash flow through timely follow-ups, deal closure, and client commitment
Generate leads through networking, referrals, partnerships, and outreach
Manage the full sales cycle from lead generation to project confirmation
Prepare and review quotations, proposals, and project briefs
Build and maintain a strong and active sales pipeline
Meet and exceed monthly and quarterly revenue targets

Team Leadership & Sales Performance Management

Supervise and guide Showroom Sales Executives to achieve individual and team targets
Monitor daily showroom activity, lead handling, and conversion performance
Provide coaching on sales techniques, client engagement, and product knowledge
Ensure timely follow-up on all leads, inquiries, and quotations
Drive accountability for lead conversion and client acquisition across the team

Client Acquisition & Relationship Management

Oversee client acquisition efforts and ensure consistent growth of the customer base
Manage key client relationships from initial inquiry through project completion
Understand client needs and coordinate with design and technical teams to deliver suitable solutions
Handle complex client requirements and escalations
Build long-term relationships to drive repeat business and referrals
Handle client feedback and resolve issues professionally

Customer Experience & Brand Management

Ensure a high-quality customer experience across all client touchpoints
Maintain strong brand perception through professional client engagement and service delivery
Monitor client feedback and proactively address issues impacting satisfaction
Ensure consistency in communication, service standards, and overall client journey

Marketing Execution & Lead Generation Support

Plan and execute marketing activities to support lead generation and brand visibility
Manage social media platforms, including content planning, posting, and engagement
Work with an outsourced graphic designer to develop marketing materials and campaigns
Coordinate promotions, partnerships, and showroom events
Monitor market trends, competitor activity, and customer preferences

Project Coordination & Operations Alignment

Work closely with the Operations Manager to align sales commitments with execution capacity
Ensure smooth handover of confirmed projects to operations and technical teams
Follow up on project progress and proactively manage client expectations
Support clear communication between clients and internal teams

Reporting & Performance Tracking

Track sales performance, pipeline status, and conversion rates
Monitor marketing effectiveness, including leads generated and campaign performance
Prepare weekly and monthly performance reports
Provide insights and recommendations to improve revenue, conversion, and client experience

Qualifications & Requirements

Diploma or Degree in Sales, Marketing, Business Administration, or related field
Minimum 2-4 years' experience in sales and marketing, business development, or client-facing roles
Experience in interiors, construction, furniture, or fit-out industry is strongly preferred
Basic understanding of interior design concepts, materials, and finishes
Proven track record ability in meeting or exceeding sales targets and generating leads
Experience in digital marketing and social media management
Experience supervising or mentoring junior staff is an added advantage
Strong commercial awareness and client management skills

Key Competencies

Sales & Revenue Ownership: Strong ability to drive revenue, close deals, and take accountability for meeting sales targets and supporting cash flow
Business Development & Lead Conversion: Proven ability to generate leads, build a pipeline, and consistently convert opportunities into paying clients
Leadership & Team Performance Management: Ability to supervise, coach, and drive performance of Showroom Sales Executives, ensuring accountability and results
Commercial Awareness: Strong understanding of pricing, margins, and balancing client needs with business profitability
Customer Experience Management: Ability to ensure a high-quality client journey, manage expectations, and maintain strong brand perception
Execution & Ownership Mindset: Hands-on, proactive, and results-driven with the ability to take initiative and deliver in a fast-paced environment
Communication & Client Engagement: Clear, confident, and professional in engaging clients, presenting solutions, and managing relationships

Please Note:

Applications will be reviewed on a rolling basis.

Only shortlisted candidates will be contacted.