About Our Client:

Our client is a leading provider of clean energy solutions dedicated to improving the livelihoods of rural households through innovative and sustainable technologies. The organization works closely with farming communities to promote environmentally friendly products that enhance productivity, reduce energy costs, and improve quality of life.

Purpose of the Role

The Area Sales Manager is responsible for driving sales growth and achieving regional revenue targets by leading a high-performing team of field Sales Representatives. The role provides hands-on leadership through recruitment, coaching, mentoring, planning, and execution of sales and marketing activities while expanding market presence and building strategic partnerships. The successful candidate will ensure the sales team is equipped, motivated, and accountable to consistently achieve targets while maintaining excellent customer relationships and effective sales processes.

Key Responsibilities:

Sales Leadership

• Recruit, train, coach, mentor, and lead a high-performing field sales team. Set clear performance expectations and monitor achievement of individual and team sales targets.

• Conduct regular field coaching and joint customer visits to improve sales effectiveness.

• Foster a high-performance, customer-focused sales culture.

Sales Planning & Execution

• Develop and implement monthly, quarterly, and annual regional sales plans.

• Support the team in planning and executing daily, weekly, and monthly sales and marketing activities.

• Drive achievement of regional sales, revenue, and profitability targets.

• Monitor sales performance and implement corrective actions where necessary.

Business Development

• Identify and develop new business opportunities within the assigned territory.

• Build and maintain strategic relationships with farmer groups, cooperatives, financial institutions, agro-dealers, local leaders, and other key stakeholders.

• Coordinate regional marketing campaigns, demonstrations, and farmer engagement activities to drive demand.

Pipeline & Performance Management

• Ensure a healthy sales pipeline through effective lead generation, follow-up, and conversion.

• Promote effective use of CRM and other sales management tools.

• Monitor key sales metrics and provide timely performance feedback to the team.

Customer & Market Management

• Maintain strong customer relationships and ensure high levels of customer satisfaction.

• Gather market intelligence on customer needs, competitor activities, and market trends, and recommend appropriate actions.

Reporting & Compliance

• Prepare accurate weekly and monthly sales reports, forecasts, and market intelligence reports.

• Ensure compliance with company policies, operational procedures, and Environmental, Health & Safety (EH&S) requirements.

Qualifications & Experience:

Education

• Bachelor's Degree in Sales & Marketing, Business Administration, Agriculture, Agribusiness, Environmental Studies, or a related field.

Experience

• Minimum of 5 years experience in B2C sales within agriculture, agribusiness, renewable energy, FMCG, or a related sector.

• At least 3 years experience leading a field sales team.

• Proven success managing and developing a sales team of at least ten (10) sales representatives.

• Demonstrated track record of consistently achieving or exceeding sales targets.

• Experience working in rural markets will be an added advantage.

Key Competencies

• Strong sales leadership and people management skills.

• Proven ability to recruit, train, coach, and motivate sales teams.

• Hands-on, results-driven leader with a passion for selling.

• Excellent planning, organization, and execution skills.

• Strong communication, negotiation, and interpersonal skills.

• Business development and relationship management skills.

• Analytical, proactive, and customer-focused.

• High integrity and professionalism.

Key Performance Indicators (KPIs)

• Achievement of monthly and annual sales and revenue targets.

• Team productivity and target attainment.

• Lead generation, pipeline health, and conversion rates.

• Customer satisfaction and retention.

• Sales team capability development.

• Timely submission of accurate reports.