Sales Operations Officer
Job Description:
About the Company
Our client is a growing interior solutions and fit-out company specializing in custom joinery, furniture manufacturing, cabinetry, wardrobes, office partitions, and end-to-end project execution.
The company delivers practical, design-driven solutions for residential and commercial clients, combining quality craftsmanship with efficient project execution. This role offers the opportunity to work in a fast-paced environment where customer experience, operational excellence, and business growth are key priorities.
Job Summary
The Sales Operations Officer is responsible for supporting the sales function through customer relationship management, quotation preparation, order processing, production coordination, and customer communication throughout the order fulfilment process.
The role serves as the primary coordination point between customers and internal departments, ensuring customer orders are processed accurately, production timelines are monitored, and deliveries are completed to the required quality and agreed timelines. The position also supports office-based business development activities, contributing to customer acquisition, retention, and overall business growth.
Key Responsibilities
Sales Support & Business Development
Identify and engage prospective customers through office-based sales activities.
Follow up on enquiries and convert leads into sales opportunities.
Prepare and follow up quotations to maximize sales conversions.
Promote the company's products and services to prospective clients.
Build and maintain strong relationships with existing and prospective customers.
Maintain an updated customer database and sales pipeline.
Identify opportunities for repeat business and customer referrals.
Support the achievement of departmental sales targets.
Customer Relationship Management
Serve as the primary point of contact for customer enquiries regarding quotations, orders, deliveries, and project updates.
Provide accurate information on product specifications, pricing, lead times, and delivery schedules.
Maintain regular communication with customers throughout the order lifecycle.
Handle customer concerns professionally and escalate issues where necessary.
Deliver excellent customer service across phone, email, messaging platforms, and in-person interactions.
Order Processing & Production Coordination
Receive, verify, and process customer orders accurately.
Confirm specifications, quantities, finishes, colours, and delivery requirements before production begins.
Coordinate customer requirements with production, procurement, and stores teams.
Monitor production progress and communicate status updates to customers.
Follow up to ensure orders are completed within agreed timelines.
Escalate production delays or quality concerns that may impact customer commitments.
Quality Assurance & Delivery Coordination
Coordinate with production teams to ensure completed products meet customer specifications.
Verify product quality and quantities before dispatch.
Coordinate deliveries and installation schedules with internal teams and service providers.
Confirm successful delivery and customer acceptance.
Resolve delivery discrepancies and maintain customer satisfaction.
Maintain accurate delivery records and customer feedback.
Quotation, Documentation & Administration
Prepare quotations in line with approved pricing structures.
Maintain accurate records of enquiries, quotations, sales orders, deliveries, customer communications, and payments.
Support invoicing and payment follow-up where required.
Ensure all customer and operational documentation is accurate, complete, and well organized.
Maintain order tracking records using company systems and tools.
Reporting
Prepare daily order status updates and weekly sales support reports.
Track outstanding quotations and sales follow-ups.
Monitor production progress and delivery performance.
Compile customer feedback and monthly operational reports as required.
Compliance & Operational Support
Maintain confidentiality of customer and company information.
Comply with company policies, procedures, and ethical standards.
Operate within approved pricing and authorization guidelines.
Perform other reasonable duties assigned by management.
Qualifications & Requirements
Diploma or Bachelor's Degree in Sales, Marketing, Business Administration, Supply Chain Management, or a related field.
2–4 years' experience in sales support, customer service, sales administration, or order coordination.
Experience within interiors, furniture, manufacturing, construction, or related industries is an added advantage.
Strong customer relationship management and communication skills.
Good understanding of quotations, order processing, and customer coordination.
Strong organizational skills with excellent attention to detail.
Proficiency in Microsoft Office applications.
Key Competencies
Sales Support & Business Development: Ability to generate leads, prepare quotations, follow up opportunities, and contribute to sales growth.
Customer Relationship Management: Strong customer service orientation with the ability to build and maintain long-term client relationships.
Order Coordination & Follow-Through: Excellent ability to manage customer orders from quotation through production, delivery, and completion.
Production & Cross-Functional Coordination: Ability to work effectively with production, procurement, finance, and operations teams to ensure timely execution.
Communication & Stakeholder Management: Professional verbal and written communication skills with the ability to coordinate across multiple stakeholders.
Planning & Organization: Strong ability to manage multiple orders, prioritize tasks, and meet deadlines in a fast-paced environment.
Attention to Detail: High level of accuracy in processing quotations, orders, customer specifications, and documentation.
Problem Solving: Ability to identify operational challenges, manage customer expectations, and facilitate timely resolutions.
Reporting & Documentation: Strong record-keeping and reporting skills with a focus on accuracy and accountability.
Professionalism & Integrity: Demonstrates confidentiality, accountability, ethical conduct, and commitment to delivering high-quality customer service.