Field Sales Representative - Automotive
Job Description:
About the Company
Our client is an established automotive parts distributor and an authorized dealer of Isuzu East Africa ltd . Based in Nairobi Kirinyaga Rd. The company is committed to supplying high quality motor vehicle spare parts with efficiency and reliability.
The business serves a wide range of customers including mechanics, fleet operators, schools and auto parts retailers, and is focused on expanding its market reach through a proactive field sales team.
Job Summary
The Field Sales Representative is responsible for driving revenue growth by actively engaging customers in the field, identifying new business opportunities, and maintaining strong client relationships.
This role requires a hands-on, self driven individual who is comfortable working on the road, understands automotive spare parts (particularly Isuzu), and can effectively convert leads into sales. The role combines business development, account management, and product promotion to achieve sales targets.
Key Responsibilities
Revenue Generation & Business Development
Identify and pursue new sales opportunities within assigned territories
Actively promote and sell automotive spare parts to garages, workshops, and retailers
Meet and exceed monthly sales targets and revenue goals
Build and maintain a strong sales pipeline through consistent field activity
Conduct regular client visits to generate leads and close sales
Client Relationship Management
Develop and maintain strong relationships with new and existing customers
Understand customer needs and recommend appropriate products
Ensure high levels of customer satisfaction through timely follow-ups
Handle customer inquiries, feedback, and complaints professionally
Drive repeat business and customer loyalty
Product Knowledge & Market Intelligence
Maintain a strong understanding of vehicle spare parts, especially Isuzu products
Educate customers on product features, benefits, and availability
Monitor competitor activity, pricing, and market trends
Provide feedback to management on customer needs and market dynamics
Sales Operations & Reporting
Prepare and submit daily, weekly, and monthly sales reports
Track sales performance, client visits, and conversion rates
Ensure accurate order processing and timely delivery coordination
Maintain proper records of customer interactions and transactions
Field Execution
Plan and manage daily routes to maximize field coverage and efficiency
Ensure effective time management between prospecting and client servicing
Represent the company professionally in all client interactions
Qualifications & Requirements
Diploma or Degree in Sales, Marketing, Business Administration, or related field
3-5 years experience in field sales, preferably in automotive or spare parts industry
Strong understanding of vehicle spare parts, with preference for Isuzu knowledge
Must be a competent and confident driver with a valid driving license
Proven track record in achieving or exceeding sales targets
Comfortable working in a field based, target driven environment
Strong communication, negotiation, and interpersonal skills
Key Competencies
Sales and Results Orientation: Strong ability to drive sales, close deals, and consistently meet targets
Product Knowledge: Solid understanding of automotive parts and ability to advise customers effectively
Client Relationship Management: Ability to build trust and maintain long-term customer relationships
Field Execution and Discipline: Highly organized and proactive in managing field activities and routes
Communication and Negotiation: Clear, persuasive, and confident in engaging clients
Resilience and Drive: Self-motivated with the ability to work independently in a fast-paced environment