Digital Marketing Manager

  • Nairobi, Kenya
  • Full-Time
  • On-Site
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Job Description:

Job Description: Digital Marketing Manager

Position Overview

We are seeking a versatile, results-driven Digital Marketing Manager to spearhead the digital footprint, brand presence, and online customer acquisition for two distinct brands: a premium hospitality provider and a leading national driving school group.

In this dual-focus role, you will be responsible for creating tailored marketing strategies that drive room, conference, and restaurant bookings for the hotel, while simultaneously running high-volume lead generation campaigns across Kenya to boost student enrollment for the driving school. Core responsibilities include full website management, end-to-end social media strategy, multimedia content creation, online community engagement, and the commercialization of all digital assets to maximize revenue.

Key Responsibilities

Website Management & Optimization (Both Brands)

  • Oversee the day-to-day administration, functionality, and visual updates of the hotel and driving school websites, transforming them into high-performing revenue engines.
  • Ensure the hotel website's room reservation engines, booking flows, and landing pages operate seamlessly to reduce cart abandonment and increase direct, commission-free bookings.
  • Maintain the driving school's online student enrollment forms, branch location maps, and pricing structures for real-time accuracy and seamless lead capture.
  • Implement on-page, technical, and local SEO strategies (keyword research, meta tagging, site speed optimization) to rank both brands at the top of local search engines for high-intent keywords.
  • Monitor web traffic, user paths, and conversion drops using Google Analytics (GA4) and Google Tag Manager, implementing continuous UX/UI and Conversion Rate Optimization (CRO) enhancements.

Social Media Marketing & Management (Both Brands)

  • Develop, own, and execute distinct social media strategies and monthly content calendars across all channels (Instagram, Facebook, TikTok, LinkedIn, YouTube, and X) aimed at driving hard commercial outcomes rather than just vanity metrics.
  • Ensure consistent brand alignment, visual aesthetics, and distinct tones of voice tailored to each brand's target demographic (lifestyle/professional for the hotel; high-energy/educational for the driving school).
  • Set up, manage, and continuously optimize paid social advertising campaigns (Meta Ads Manager, TikTok Ads) focused on conversion tracking, custom/lookalike audiences, and aggressive retargeting funnels.
  • Keep pace with emerging platform features, algorithms, viral audio, and local digital trends to keep both brands relevant and highly visible.

Content Creation & Community Engagement

  • Direct and execute end-to-end content production, including scripting, filming, and editing short-form video content (Reels, TikToks, Shorts) and capturing high-quality photography engineered to drive DMs and inbound leads.
  • Actively manage the online community by monitoring, responding to, and routing direct messages (DMs), comments, mentions, and reviews across all platforms in real-time to capture warm prospects.
  • Set up, leverage, and maintain automated conversational marketing flows (such as WhatsApp Business API, ManyChat, and Meta automation) to handle high volumes of driving school course inquiries and hotel booking leads efficiently.
  • Identify, onboard, and collaborate with local micro-influencers, food bloggers, and content creators to amplify promotional campaigns and drive brand trust.

Digital Marketing for the Hospitality Portfolio (The Hotel)

  • Design and execute content campaigns highlighting luxury rooms, halal-certified dining options, and corporate conference/meeting packages (MICE) to maximize booking yield.
  • Run targeted Google Search and Performance Max campaigns targeting local business travelers, weekend staycationers, and international tourists.
  • Coordinate with online travel agencies (OTAs) and manage TripAdvisor and Google Business listings to actively protect, grow online review ratings, and pull direct bookings.

Digital Marketing for the Training Portfolio (The Driving School)

  • Deploy aggressive, high-volume lead generation funnels across social media and search engines to drive new student sign-ups across all national branches.
  • Develop localized geo-targeted campaigns promoting specific branch offers, class schedules, and diverse courses (Motorcycle, Light/Heavy Truck, PSV) to boost branch-specific enrollment.
  • Utilize automated SMS and WhatsApp marketing channels to nurture inquiries, confirm registration details, and retarget incomplete sign-ups.

Campaign Analysis & Reporting

  • Manage the combined ad spend budgets efficiently, ensuring maximum return on ad spend (ROAS) and lowest possible cost-per-lead (CPL) and cost-per-acquisition (CPA).
  • Maintain total visibility over revenue attribution to prove exactly how digital marketing campaigns translate into hotel bookings and driving school enrollments.
  • Compile structured weekly and monthly digital marketing performance reports for executive leadership, tracking pipeline value, follower growth, engagement rates, web traffic, conversion rates, and revenue generated.

Experience & Qualifications

  • Bachelor's degree in Marketing, Communications, Information Technology, Business Administration, or a related field.
  • 3 to 5 years of proven experience managing digital marketing, social media, and lead generation campaigns, preferably balancing multiple brands or clients simultaneously.
  • Proven portfolio showcasing strong social media management, community building, direct-response copywriting, and short-form video creation (Reels/TikToks).
  • Strong hands-on proficiency in Content Management Systems (CMS) such as WordPress for independent website updates, form optimization, and tracking code placement.
  • Deep expertise in running Facebook/Instagram Ads Manager, TikTok Ads Manager, Google Ads, and analyzing tracking data via Google Analytics (GA4).
  • Advanced skills with creative design and mobile video editing tools (e.g., Canva, CapCut, Adobe Premiere Rush) for rapid content deployment.
  • Familiarity with the Kenyan consumer market, digital payment patterns, automated funnel building, and local advertising trends.