Digital Marketing - Real Estate

  • Nairobi, Kenya
  • Full-Time
  • On-Site
  • 50,000-70,000 KES / Month
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Job Description:

Job Summary

Our client a real estate company is seeking a results driven Digital Marketing professional to take ownership of their digital marketing function. This role is ideal for a candidate with strong hands on experience who can also provide strategic direction and potentially lead the digital marketing arm of the business.


Job Description

Key Responsibilities:

Digital Strategy & Execution

  • Develop and implement comprehensive digital marketing strategies aligned with business objectives
  • Identify target audiences and optimize customer acquisition channels
  • Stay up to date with digital trends and emerging tools


Campaign Management

  • Plan, execute, and optimize multi-channel digital campaigns
  • Manage SEO, SEM, social media, email marketing, and paid advertising
  • Support property launches and promotional campaigns


Performance & Analytics

  • Track and analyze campaign performance using KPIs and analytics tools
  • Optimize campaigns to improve lead quality and conversion rates
  • Prepare regular performance reports for management


Brand & Content Management

  • Ensure consistent brand messaging across all digital platforms
  • Oversee content development including social media and digital assets


Collaboration & Leadership

  • Work closely with sales and commercial teams to drive lead conversion
  • Provide guidance on digital marketing best practices


Required Qualifications:

  • Bachelor’s degree in Marketing, Business Administration, Communications, or related field
  • 3-7 years of experience in marketing or a similar role
  • Proven experience managing marketing campaigns and projects.


Preferred Qualifications:

  • Master’s degree in Marketing or MBA
  • Experience in Real Estate, Property or a related industry
  • Experience in leadership or supervisory capacity is an added advantage.


Required Skills:

  • Digital marketing (SEO, SEM, social media, email marketing)
  • Marketing analytics and performance tracking
  • Strong communication and leadership skills
  • Strategic thinking and problem solving ability
  • Project management skills
  • Budget management
    Applications will be reviewed on a rolling basis​